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Archive for January, 2012

What makes a brand valuable?

Tuesday, January 17th, 2012

Interbrand’s latest brand research published in January on the world’s most ‘valuable’ brands, using their own special formula, not the ‘price’ of the company. Some interesting reading. What of your own brand? How much would it be worth alongside against its competitors? What are your customers using to choose you or perhaps your competitors? Your brand can be a huge help

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