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Written by Emma Pratt
Posted on 6th March 2012 under Advice

Data is king

Many companies fail to realise the importance of capturing customer data, having an effective CRM System (Client Relationship Management) in place and how to utilise it effectively as part of their on-going marketing activity.

Not only is customer data the building block of any business, but if analysed correctly it can give you insights into when, how and what your customers buy and what sales have been generated from your marketing campaigns. This information will also help you see purchasing trends and enable you to tailor your marketing campaigns to your

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customers – helping you drive sales.

Utilising your data analysis

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can however only really be effective if your customer data is captured correctly in the first place. To do this staff need to be trained and engaged in the process.

They need to fully understand the importance of data capture and how in the long run, simple data entry process will benefit all those concerned. So often, however, we see data inputting being carried out as a last resort with many instances of a ‘quick fix’ being used in order to skip data entry processes.

This simple ‘quick fix’ may save in the short term, but it can have a massive negative impact on the quality of your data reports and can provide you with misleading information.

In short:

If you want to know more about data management email us on: 01473 375071
To know more about the author click here

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About the Author

Emma is a dedicated and experienced marketer. She has won awards and nominations for companies and secured revenue streams for clients based on targeted and effective marketing campaigns. Read more about Emma here.

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