What makes a brand valuable?
Interbrand’s latest brand research published in January on the world’s most ‘valuable’ brands, using their own special formula, not the ‘price’ of the company. Some interesting reading. What of your own brand? How much would it be worth alongside against its competitors? What are your customers using to choose you or perhaps your competitors? Your brand can be a huge help
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About the Author
Dan Jarrold is an experienced strategic marketer who has helped to create and grow a number of market-leading brands. You can read more about Dan here.